Informational Emails
These types of emails were sent to current customers for information regarding their security system or account.
HTML emails were built to reach out to new leads, current Protect America customers, and those who had cancelled.
Goals: to add to our customer base, retain current customers, win back customers who had cancelled, sell additional security equipment, and increase brand trust and value by providing valuable and timely information.
These types of emails were sent to current customers for information regarding their security system or account.
Each month, relevant blog articles were chosen to add to a newsletter. This provided valuable and interesting information to our customers as well as increased traffic back to our blog and main website.
Emails were created to be sent at certain times of the year. In the case of an email about preparing for a hurricane, that would be sent when a hurricane is approaching to customers in affected states or zip codes.
Additional security products were available to current customers. This allowed customers to expand and customize their system, leading to greater customer retention. Regular sales were run, advertised over email, and tracked to see which products had the most sales or generated the most revenue.
To address customers who are in the process of cancelling service or used to be a customer, emails were created to offer special offers and incentives.
